Showing posts with label women. Show all posts
Showing posts with label women. Show all posts
April 25, 2010

Just Business: Big Ben Roethlisberger Women's Jersey

I wonder about trading in celebrity artifacts, speculating that their value will rise because of the notoriety associated with the individual. Case in point: Reebok's official NFL Steeler's women's jersey bearing Ben Roethlisberger's name and number 7.

Is it prudent to buy one and leave it in the packaging, hoping that someday it'll be worth more, this woman-specific product frozen at the time of the celebrity's suspension? Is it ethical? Because it's just business, right?


I'm thinking the time to buy is now, because you won't be able to get these forever.

When I think about the recent tragedy involving the young lady in Georgia, I'm intrigued that the only people I've seen dealing with this issue are men. The Ben, the cop, the bodyguards handlers, the lawyer, the coach, the owner - guys, guys, guys. They could have used a woman in the process. It's rather a breach of precedence that The Ben hasn't had a woman by his side in the press conferences. Won't any of these folks appear with him?

How will the women of Steeler Nation come to bear on this issue? Will they forbid or embrace Steeler Sundays when The Ben is playing? Will women's groups protest at the stadium, or will the black-and-gold minivans close into a circle and defend The Ben?

Are there no Pittsburgh feminists?

How will the women of Steeler Nation treat their men who cheer Ben on? Will they give them a six-week hiatus, with the possibility of a return at four weeks if they're appropriately submissive?

Isn't buying the jersey on speculation just doing (in a micro way) the same thing as what the Steelers are doing - betting now on the future utility value of Ben, hoping that the fast passage of time and the blurry news cycle will make the shame go away? Maybe even someday we'll look back on this and laugh?

Or, in fact, will nothing change? Here we go Steelers, here we go...

July 18, 2009

Pro Women Cyclists : Heirs of Alfonsina Strada



In yesterday's blog we talked about the Women's Tour De France and the Women's Giro de Italia. There's a clear lack of emphasis, both in terms of spon$orship and media focus, on the women's events.

Why is it such an uphill climb for the existing women's Tour de France and Giro Italia?

Suppose three corporations that sponsor men's Tour de France teams chose to get together and ALSO sponsor women's teams for a more emphasized Women's Tour. The ASO, the business that owns the Tour de France, would resent the effort to diminish the Tour de France. The corporation's men's teams would not get invited back to next year's men's Tour de France. Such is the power of the ASO.

The corrupt influence of the ASO, born of antisemitism, conveying racism and sexism, closely controls the media coverage of Europe's biggest annual sporting event on the continent. (Soccer's World Cup is bigger, but it happens elsewhere.)

Alfonsina Strada : The Devil in a Dress, in the Giro


Only one woman is known to have raced against men in a Grand Tour event - Alfonsina Strada. From the Wikipedia entry:

Legend has Alfonsina Morini growing up a tomboy, playing with her brothers and their friends and riding her father's bicycle. When she was 10 her father paid for her own bike by exchanging chickens for it. Romantic accounts say that villagers crossed themselves as she rode past, dressed and behaving more like a boy than a girl. They referred to her as "the Devil in a dress".

She rode her first race at age 13, winning a live pig. She won nearly all the girls' races she entered and many of the boys' events. Her reputation brought an invitation to ride the Grand Prix of St Petersburg in Russia in 1909.

In 1911 she went to Moncalier and set an hour record of 37.192km. It appears she set the record for both men and women. Her distance stood for 26 years. She won 36 races against men. She raced at Bologna and Paris and twice rode the Tour of Lombardy at a time when it was open to all.

At 24 in 1915, Alfonsina Morini married Luigi Strada, a metal plater and engraver, who was also a racer. As a wedding present, Luigi gave her a new racing bike with dropped handlebars.

1924 Giro d'Italia

Mrs. Alfonsina Strada's ride in the Giro d'Italia came about through a labor disagreement between the organiser, Emilio Colombo of Gazzetta dello Sport, and the top riders of the day. (Another tour paid for by a newspaper.) The riders refused to participate. Colombo offered per diem and places to whoever wanted to ride. Gazzetta dello Sport promised to pay for their bills, their hotels and their food.

Mrs. Strada entered as "Strada, Alfonsin." The absence of a final "o" or "a" on her first name hid whether she was a man or a woman. She was accepted as number 72 and, assuming her to be a man, journalists began writing of Alfonsino. The truth emerged the day before the start and by then it was too late.

She came 74th on the first day, an hour behind the leader but nothing significant by the time standards of the era. She finished 50th of 65 between Genoa and Florence and survived as far as Naples. Then the weather turned.

A gale blew, rain poured, mud and rocks swept across the road. Strada was among many who crashed. Her handlebars snapped and she stood by the roadside until a peasant snapped a broomstick to jam in the hole. She rode on with one side of her bars of steel and the other of broomstick, and finished outside the time cutoff.


The 7th stage, from Foggia to L'Aquila, was 304km long. The southern Italian roads at this time were nearly impassable. They were unpaved, rocky and icy. The mountain pass was so terrible that the riders could not get their bikes through the mire and mess on their own. Almost all the participants were towed part way by motorcycles and cars. Alfonsina suffered terribly on this stage. She fell on a descent and had to ride many more hours on bruised, scraped and swollen knee.

The referees excluded her because she had taken too long to finish again. The organiser, Colombo, didn't want to lose the big story of his Giro. Spectators were coming to see her and her rides were producing stories for his reporters. Columbo let her ride on as an individual, continuing to pay her bills.

The next day was to Fiume, where a crowd lifted her from her bicycle and carried her in triumph when she finished in tears from pain and exhaustion 25 minutes after the time limit. The public reception motivated her to continue to Milan. Only 38 completed the race and Alfonsina Strada, although no longer formally in the running, finished more than 20 hours ahead of the last man, Telesforo Benaglia, the last man. She won 50,000 lire.

Alfonsina Strada was never allowed to ride the Giro again. She rode exhibition races throughout Italy, Spain, France, Luxembourg and before Tsar Nicholas II of Russia in Saint Petersburg. In 1937, in Paris, she defeated the French champion, Robin. In 1938 she set the female world record for the hour, covering 32.58km at Longchamp, Paris, a record beaten in 1955 by Tamara Novikova of the Soviet Union.

Luigi Strada died in 1946. In 1950 Alfonsina Strada married Carlo Messori, a retired racing cyclist, and they opened a bicycle shop on the Via Varesina in Milan. He started to write her biography but he died in 1957 before it was completed. She closed the bike shop.

She lived alone in Milan for her last years, riding to her shop every day until cycling grew too tiring. She sold some of her medals and trophies and bought a scarlet Moto Guzzi 500cc motorbike. In September 1959 she rode the 'Guzzi' to the Tre Valli Varesine professional race. When she got home, the motorbike fell off its stand. The weight was too much for her and she had a heart attack as she and the Moto Guzzi fell to the ground. She was dead by the time she reached the hospital.

The GrandDaughters / Heirs of Alfonsina Strada

We are reminded of Isaac Newton's bon mot, "If I have seen a little further it is by standing on the shoulders of Giants.". Today's women cyclists, the heirs and philosophical granddaughters of Alfonsina Strada, stand today on her trail blazing work.


Laura Van Gilder
Ina-Yoko Teutenberg
Kristin Armstrong
 
Nicole Cooke
Marianne Vos
Jeannie Longo
 
Oenone Wood
Trixi Worrack
Judith Arndt
 
Regina Schleicher
Fabiana Luperini
Giorgia Bronzini
 







Next- What would an Integrated Tour de France Look Like?
This blog's policy is to offer alternatives. In a few days, we'll offer a proposal for a modified, Integrated Tour de France.


July 17, 2009

No Women in the Tour de France : Sexism



In men's cycling we have the Grand Tour, consisting of multi-day bicycle races in Spain (the Vuelta a España) (8/29 - 9/29/09), Italy (the Giro d'Italia), and France (the Tour de France). This is the Big Three, and the Tour De France is the pre-eminent of the three.

  

For the record

Why do corporations sponsor teams for the Grand Tour? Because the media coverage of their logos and team names is a significant marketing value. That's why the winner's photos show the riders pointing to their main sponsor's logos - that's what makes the Tour De France run at the team level.

How does the Tour De France profit? By selling newspapers. The company that "owns" the Tour De France, ASO, is in fact owned by a newspaper syndicate. It's a competition for newspaper circulation.

Why do the papers compete? We discussed the anti-semitism earlier.
Why are all the riders white people? We discussed that earlier.

Why are all the riders guys? Ding, Ding, Topic Du Jour!

There are some reasons why women may not be competitive with the men riding in the Tour De France. Generally, it's a question of strength and body mass. Excellent male collegiate riders are routinely posting times much better than the world's best female riders. Racing one-on-one, the empirical evidence suggests that the women can't compete with men.

Physiologists find that puzzling, because theoretically women should do better at endurance sports than men. Some physiologists feel that the stage lengths on the Tour De France are actually too short to permit the women's physiological advantages to come to play.

In either event, though, if the object is Marketing and Selling Newspapers, why isn't there a female Tour De France? The miracle is: there is one, there has been one, and you just don't hear about it.

The Women's Tour De France : Grande Boucle Féminine Internationale

There is a women's Tour De France, run every year, called the Grande Boucle Féminine Internationale. When will it be this year? Is it just after the men's event?

But of course, that would be simple - the courses would be set out, the media would be ready, great advertising value. Actually, the 2009 Grande Boucle, the women's Tour De France, will be held - wait for it, wait for it, in June 2009.

The 2009 Grande Boucle was won by Emma Pooley of the United Kingdom; second place was Cristiane Soeder of Austria; third place was Marianne Vos of the Netherlands.

The image to the right is Emma Pooley's victory portrait. Boy, those French can do wonders with a hat!



The Women's Giro D'Italia : The Giro d'Italia Femminile

The Giro d'Italia Femminile is one of the Grand Tours of women's cycle racing. It is currently called the "Giro Donne". The 2009 edition of the Giro Donne took place from July 3 to July 12, 2009.

Here's American cyclists and team mates Lisa Rachetto and Liz Hatch at the Giro Donne, racing for Team SystemData and McDonalds, after completing a stage race:


For all that the men's Tours are about marketing and newspapers, they're completely ignoring the women. Check out Liz Hatch's Twitter and Facebook. She does Web 2.0 better than Lance Armstrong. Does anybody believe that the pro rider on the left is going to sell more papers and get more "free" media coverage for the Sponsor than the pro rider on the right?

 

It's the Real Thing

Lest you think she's just a designated spandex model, here's a photo of Liz Hatch sporting some road rash (and her bike with a broken fork) after a January 2009 crash in a California road race.

 

Why aren't the two women's Grand Tour events supported by Sponsors and Media?


Why aren't the Giro d'Italia Femminile (the Giro Donne) and the Grande Boucle Féminine Internationale (the female Tour de France) supported with Money and Media? If it's all about marketing, why aren't they marketing to women? Most research shows that women influence buying more than men. Why the dissonance between the stated business purpose of the sponsors and their apparent behavior?

It comes down to the ASO, the organization that owns the Tour De France. Let's say that three of the companies that sponsor Tour De France teams chose to sponsor full women's teams for the Grand Boucle, and supported a two-week schedule for the Grand Boucle, in addition to their Tour de France men's teams. They've just decided that marketing focused on both genders makes sense.

The ASO would object to those teams attempt to diminish the value of the ASO's property (the TdF), and their men's teams would not be invited back to the next Tour de France as punishment. Those sponsors would be locking themselves out of the biggest on-Continent marketing opportunity of the year. (Soccer's World Cup is bigger, but it moves around.)

The ASO is corrupt. Professional bicycling is corrupt. Women's cycling suffers for it.

Who was Alfonsina Strada?


There has been, in fact, one woman cyclist who participated in a Grand Tour event, racing against men. More on that tomorrow.

The Tour de France : Sexist. Racist. Anti-Semitic. Yellow journalism.