Showing posts with label Post Gazette Plus. Show all posts
Showing posts with label Post Gazette Plus. Show all posts
December 17, 2009

Post Gazette Plus: A Look Behind The Subscription Veil

Nov.16th: PG-Plus Offers a Free Peak!

This screen capture is what PostGazette.com looked like on 11/16/09:

Finally, a look behind the Veil of Subscription! I was pleased they were offering a free visit to PG-Plus, a chance to look around, but I wasn't really impressed at what I saw there.

I think it would be unethical to (re-)present their proprietary content, since that is their value proposition. I was stumped on how to discuss this supposed new business model and I came upon two points I thought were reasonable: (1) wait a month, so as to not steal anybody's thunder, and (2) instead of showing content, let's just check the images from PG+'s first page to analyze the focus - because if a page is designed right, you can look at the pictures and know what it's about.

These are the key images from the first page of PG+ on 11/16/09.


I was surprised at two things: (1) this was all there was, and (2) this was the content on the day they chose to offer a Free Preview - when they should put their best page forward. What I saw in PG-Plus was not hyperlocal media, it was more like 1986 Yinzer-AOL-2.0

Perhaps there's a market for that, but I don't think it's the basis for a subscription website. It would be interesting to see some subscription numbers. I hope they publish them in the non-subscription website.


December 06, 2009

Post Gazette Plus 12/06/09

October 22, 2009

Hyperlocal News Buzz: Newsday Follows PG+'s Lead

Long Island (lohng-eye-land) newspaper Newsday will move their website to a $5/week subscription-based model on Wednesday. Most of their content will go behind the wall, with some minor content (home page, school closings, weather) available to all.

If you subscribe to the dead-trees Newsday, or get your cable service from local ISP Cablevision, you're in for free. The cable company crossover is an interesting crossover that gives them 2.5 million "subscribers" from Day One — although they're all passive, no-marginal-charge accounts that are likely to artificially inflate the numbers like a Vietnam body-bag count (now in XML format!)

What's most interesting to me is that they're flogging the hyperlocal news buzztheme:
"We are excited about this model because in addition to a unique ability to immediately reach about 75 percent of Long Island households, we believe the hyper-local approach is right for Long Island," said Debby Krenek, Newsday managing editor and senior vice president/digital.


The Washington Post just shut down their hyperlocal news experiment in Loudoun County, Va.
“We found that our experiment with LoudounExtra.com as a separate site was not a sustainable model,” said Kris Coratti, a spokeswoman for the Washington Post Company. “Updating the large amount of special features and technologies” on the site, which was run by Post staff members, proved unsustainable...


To a certain extent, hyperlocal news is the news industry's dot-com bubble: the industry is failing and both legacy powers and new entrants are throwing money into a possible web front with no indication of probability. If the bubble collapses in a progression of mergers, the last man standing may have enough eyeballs to either save a local paper, or drive the local paper out of business.


The nascent hyperlocal news bubble will give legacy players something to do while they're burning through their cash reserves, it'll keep the outsourced web shops busy, it'll give the new journalism grads a casual dress sort-of-job while they're working on their screenplays, and in the end the hyperlocal news fad will probably be another nail in the coffin for newspapers.

Features that would be truly game changing would be Google Earth mashups with local crime and accident reports and real estate - in other words, co-opt the CraigsList ads and the OpenGov movement - but that's already a crowded webspace without an established path to profitability. It's going to be very hard for a local newspaper to cost-justify building their own geo-news service, so the national startups may have a foothold: the legacy papers have the local touch, and the national players have the applications.

My PG Plus Wishlist

Here's what I'd like the Post Gazette Plus to do for me - help me to visualize the hyperlocal news within Pittsburgh's somewhat unique geographic context. Pittsburgh is a hodgepodge of overlapping backwater municipalities, and although I've been consuming local news since I moved here in 1985 I still end up wondering "where is that, exactly" when I see a news story about Lincoln-Lemington or Blawnox. I'd love to see box-in-a-box imagery that shows me, on maps, where these stories are happening. Stratification by niche neighborhoods isn't exclusive to Pittsburgh - I think about Dumbo, for instance, in Brooklyn - but it is an established attribute of Pittsburgh that the web channel could exploit.
October 21, 2009

Post Gazette Plus 10/21/09

October 03, 2009

Friday Post Gazette Plus

September 16, 2009

PG Plus: Cyril, PSO, Luke-Bob-G20

I must admit, they've got me moving closer to subscribing to the Post Gazette Plus. A dollar a week isn't too much, but I'm afraid I may never get out of it, like my ancient AOL account that I'm still paying $4.95 a month for, since 1993-ish.

I feel like a sucker giving up my info and my money for something I haven't seen, and I also feel like these headlines are a bit sensational in order to induce subscriptions. It's like I want to know, but I don't want to feel like I've been played as a chump by the barker teasing with, "hey, step right up, come and see the precious secrets, get your added-value web content right here, right now, for the low cost of only one dollar a week, step right up." Maybe I'm just projecting.



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September 06, 2009

Post Gazette Plus Headlines 9/06/09

It does make me want to subscribe

It looks like very interesting content, but I can't believe they expect me to subscribe to PG+ without giving me a two-day or even a one-day free pass so I can see what it really is. Otherwise, I'm buying a pig in a poke, sight unseen, trusting that this enhanced context (which does look compelling, I've got to admit) is going to continue at this level.



I wish you could try before you buy

Salon gives you a day pass. When NY Times Select was running, they'd give you a day pass, and use cookies to make sure you weren't abusing it every day. Web content and crack cocaine use the same formula: first hits are free, and then you're hooked.

 


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September 04, 2009

I Wish I was a Post Gazette Plus Subscriber



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January 20, 2001

Post Gazette Plus Series


  1. Post Gazette Plus Subscription

  2. I wish I was a Post Gazette Plus Subscriber

  3. Post Gazette Plus Headlines

  4. Post Gazette Plus, All G20, All the Time

  5. PG Plus: Cyril, PSO, and Luke