Showing posts with label Yinzer-AOL. Show all posts
Showing posts with label Yinzer-AOL. Show all posts
December 17, 2009

Post Gazette Plus: A Look Behind The Subscription Veil

Nov.16th: PG-Plus Offers a Free Peak!

This screen capture is what PostGazette.com looked like on 11/16/09:

Finally, a look behind the Veil of Subscription! I was pleased they were offering a free visit to PG-Plus, a chance to look around, but I wasn't really impressed at what I saw there.

I think it would be unethical to (re-)present their proprietary content, since that is their value proposition. I was stumped on how to discuss this supposed new business model and I came upon two points I thought were reasonable: (1) wait a month, so as to not steal anybody's thunder, and (2) instead of showing content, let's just check the images from PG+'s first page to analyze the focus - because if a page is designed right, you can look at the pictures and know what it's about.

These are the key images from the first page of PG+ on 11/16/09.


I was surprised at two things: (1) this was all there was, and (2) this was the content on the day they chose to offer a Free Preview - when they should put their best page forward. What I saw in PG-Plus was not hyperlocal media, it was more like 1986 Yinzer-AOL-2.0

Perhaps there's a market for that, but I don't think it's the basis for a subscription website. It would be interesting to see some subscription numbers. I hope they publish them in the non-subscription website.