Showing posts with label Tour de France. Show all posts
Showing posts with label Tour de France. Show all posts
February 06, 2012

Lance, Alberto, and the Clenbuterol Derivatives Market



Much news in professional cycling, none of which will ever effect me and my bicycles or anybody that I know.

Good news for Lance, and probably good news for Agent Novitsky in terms of avoiding embarassment. Lance is Too Big To Fail. There are too many people wearing those stupid yellow rubber bands around their arms, too many people who have somehow identified Lance with the cancer death of their loved ones for them to take him down. Someday, when Lance thinks the time is right (with the Kondratiev wave, always data-driven) he'll be governor of Texas. Think that's crazy? One word: Arnold.

Bad news for Alberto Contador, who has been stripped of his victories in the 2010 Tour de France and the 2011 Giro d’Italia, and will be prevented from participating in the 2012 Tour de France. The victory in the 2010 Tour de France goes to second-place Andy Schleck of Luxembourg. Some see that as karma for ChainGate.

Personally, I think Lance is dirty but unindictable - too much time and money passed - and I think Alberto is clean but can't disprove the negative. A zero-tolerance policy doesn't make sense with new testing equipment that can sense microscopic traces.

Bad news for Al Gore, who exclaimed, "I didn't know a winner could be unseated two years later! Damn it. Tipper, honey! Oh, double damn it."

Good news for every second place finisher in a race, who can console themselves with the new implicit title. Used to be that Second Place meant First Loser. Now it means: Second Place (Winner In Waiting). Sample media interview:
Bob Roll: Bradley Wiggins, how does it feel to take Second in the Tour day France?
B.Wiggins: A little disappointing for now, but it's OK, and who knows what the next two years may bring? Boy he was strong in those mountains.

Possibly good news for Newt Gingrich, who seems likely to take second place in the Republican primary. He'll be standing by, with Callista if she stays healthy. Nothing else to do.

Bad news for the gambling houses that set odds and pay off wagers on the Tours. For instance, the people who bet on Andy Schleck in 2010 are winners now, right? The people who bet on Alberto and were paid are losers now, right? Oy.

Good news for finance types who see an aftermarket for insurance products that hedge the risk implicit in paying off wagers on one athlete when it can take two years to determine who really won.

Inevitably, those derivative aftermarket products will be packaged and traded just like other exotic, technical financial instruments. It'll take about eight years for the bubble to peak. When you see Pat McQuaid, president of the International Cycling Union, dumping his paper and getting out of the market, it's time to head for the exits.

But they are selling some newspapers, which is what the Tour de France is all about anyway.
February 03, 2011

Le Petit Genius in France

I had a few more hits than usual from France today, which I find comes from a comment made on Le techno-blogue à Steph! - it's a whole new niche, because there's no Geek like a Gaul Geek.

I enjoyed the comic on the blog, which deals with the topic of Creation vs. Exploitation, and the role of the Artist and the Craftsman.


Today I feel like I'm Jerry Lewis in a small way, which is to say I am a Petit Genius in France.





According to Google Chrome, the blog post reads like this:

It's classic. A computer scientist, a cook, a tailor, a carpenter or any talented person wants to put his talent to good use. He wants to profit more than just a pay check in exchange for his time. So he goes into business!

Suddenly, all of the creativity that made this person an artist is now going into operations details: staff management, cash flow management, growth management, sales development, advertising and marketing, etc.

The creator becomes an exploiter. Or operator. Whatever. The important thing is that his work will be less and less creative.

Mechanics and The Garage
One of my former bosses once told me "If you love to work as a mechanic and want to continue to love it, do not run a garage". It applies to all professions and to all people who earn their living with their talent.

The only exception are the real people-skills businessmen. They can sell jet-skis or mattresses, it's still sales and business development. These people, their talent is to get talented people together, to "place the pieces" as they say!

Creativity and exploitation as the devil and holy water
The creation process is chaotic, it is anything but organized and structured. We do not force creativity, it must be cultivated. It is often more creative to be on vacation than in the office. I often joke that I'm going to brainstorm during a bike ride. It is during these moments that I'm most creative, not sitting at the desk between two phones. The exploitation process is linear, organized, structured, right, square. You're unable to exploit while mountain biking. Exploitation is the opposite of creativity.

Creativity is my capacity and my fault. My talent is applied science, not the basic sciences or administration. What I do best is to find solutions to real problems, to sell practical solutions. I do not revolutionize the theory of relativity or become the CEO of Google. Instead, I will take a fax and radio and make a radiofax simply because someone has expressed a need.

Creativity is an essential qualification for starting a business from scratch, but it becomes a handicap when the business becomes operational. One, that's not what makes us tick as an individual and two, we tend to improvise. The focus is no longer on the talent in which one excels; it is now in all the distractions around you. In the long term, it is ideal for disaster. An artist who wants to play the manager is going to eat Kraft Dinner for a very long time.

So what? The designer is left with two choices. First, remove the emotional creative people as soon as it becomes exploitation. Second, surround himself with managers who will operate and leave him free in creation.

In short, this aspect of entrepreneurship is misjudged, probably due to an excess of idealism. What designer does not want to change the world? In reality, it's more complicated! We should let another control the production. Fortunately, solutions exist, and the designer-entrepreneur will find it. If it were easy, what would be the fun of going into business?
This is what the web was made for. Five geeks in France, referring to an American blog in their conversation. Tres Magnifique !
July 19, 2010

ChainGate, Tour de France, and Web 2.0

In today's Tour de France, Stage 15, the two leading contenders - Andy Schleck in the yellow jersey, and Alberto Contador who was thirty seconds behind him - were climbing the final hill of the day. The hill was "hors categorie" (without category, or more appropriately beyond categorization).

The moment came for the competitors to accelerate. Andy Schleck shifted into a higher gear and pushed the pedals hard, resulting in his chain coming off the gears. Schleck came to a stop, wrestled with the chain, and got back in the race - but he lost 39 seconds to Contador, and at the end of the stage he was 8 seconds behind instead of 31 seconds ahead.

Contador made enough time out of Schleck's mechanical misfortune to move from second place into first place, and to wear the yellow jersey at the end of the day. There was some jeering from the crowd when he appeared on the podium to put on the maillot jeaune, accusing him with poor sportsmanship in capitalizing on Schleck's mechanical.

In some other Tours, the two main rivals have treated each other with great courtesy. Famously, Lance Armstrong waited for Jan Ullrich in 2001 when he had a problem, and in 2003 Jan Ullrich returned the favor and waited for Lance Armstrong when he went down.

In this year's tour, Cancellara neutralized Stage 2 after a large accident delayed half the peloton. Significantly, when Contador was delayed in Stage 3, Andy Schleck did not wait for Contador.

Personally, I get Contador's decision to ride. Two other contenders, Sanchez and Menchov, were with them and continued to press on, and he couldn't take the risk of giving them time. What intrigues me is the way the dilemma played out in Web 2.0.

The Twitterverse was alive with comments about #chaingate. Riders from today's tour were contributing to the discussion. The pithiest tweet came from Gerard Vroomen, co-founder of the Cervelo TestTeam, who first posted : Contador just gained a great chance to win, but he lost the chance to win greatly. Poetry in less than 140 characters.

Later, after reflection, Vroomen updated: Alberto has a tiny point: Schleck didn't wait for him after the cobblestone crash so complaints about fair play ring hollow.

So these teams and athletes, whose payroll is driven by their representation of their corporate sponsors, are moving into Web2.0 to advance their cause. Before the end of the night, Alberto Contador has made this movie and posted it on YouTube:


This is professionally done, and very well done. What impresses me is the media effort that allows them to script, film, produce, sub-title and distribute an earnest bit of spin in less than eight hours after a potential negative public relations event. Very Web 2.0.
July 05, 2010

TdF Stage Two: Precaution in the Peloton

Today's Tour de France Stage 2 (which, of course, is the third event - one prologue and now two stages) illuminated what I think is a key understanding of the Tour De France.

Sylvain Chavanel went off the front early in Stage 2 and stayed there, fighting the wind alone, unaffected by the accidents that affected the rest of the pack. According to VeloNews,
It all started when Lampre rider Francesco Gavazzi crashed out of the breakaway on the Stockeu. A TV motorcycle then crashed while avoiding hitting Gavazzi, and the bike spilled oil on the road. The oil had time to run down the hill by the time the peloton came through a few minutes later, setting off a dangerous domino effect that saw over 60 riders sliding across the road.
After that, the peleton (the pack of riders) made a decision to ride conservatively for the rest of the day. Fabian Cancellara, wearing the yellow jersey and the mantle of the boss of the peloton, called for the slowdown to (1) permit those left behind to catch up if they could, and (2) to avoid more accidents and carnage among the riders on a wet, slippery day.

This had the effect of keeping some of the key riders, notably the Schleck brothers, in the same time bracket as the other presumed race leaders (Fränk and Andy Schleck, Alberto Contador, Fabian Cancellara, Lance Armstrong, etc.). It prevented opportunistic attacks.

Why did the riders observe the call for a slower pace? It's in their own interest. A rider that chooses to ignore the yellow jersey's call for a conservative, non-competitive ride would bear the wrath of the pack for the remainder of the Tour de France, and possibly longer than this event. Thor Hushovd and the Cervélo team were one of the few to resist the decision of the yellow jersey to neutralize the finish; it will be interesting to see if the pack penalizes them for bucking the trend.

While there are teams, each with their own champions and motivations, it's key to remember that the peleton also has a will of its own and the discipline to enforce its intent.

Let's review the results from the American perspective, which is of course: How is Lance, who also went down? Short answer: he survived the day and is in a perfect position. This is the overall standing at the end of Stage 2:
1. Sylvain Chavanel (Quick-Step) in 10:01:25. (We often see an early French winner)
2. Fabian Cancellara (Saxo) at 2:57. (in other words, 2m 57s behind Chavanel)
3. Tony Martin (HTC) at 3:07.
4. David Millar (Garmin) at 3:17.
5.
Lance Armstrong (RadioShack) at 3:19. (or, 22 seconds behind Cancellara)

6. Geraint Thomas (Sky) at 3:20.
7. Alberto Contador (Astana) at 3:24.
8. Tyler Farrer (Garmin) at 3:25.
9.
Levi Leipheimer (RadioShack) at 3:25 (or, 6 seconds behind teammate Lance)

10. Edvald Boasson Hagen (Sky) at 3:29

Chavanel is not a threat to win the overall Tour; he worked very hard today, got his sponsor's logos a lot of television time, accomplished the obligatory French win, and won a Stage. The top contenders are Cancellara, Tony Martin, David Millar, and Lance Armstrong, 22 seconds behind Cancellara. Armstrong's lieutenant, Levi Leipheimer, is only six seconds behind his boss.

This is exactly where Lance wants to be. The top three riders in the General Classification (GC) have to attend a press conference and mandatory drug testing. The fourth rider (and below) go straight to their meal, massage, rest, dinner and bed. Generally, Lance's strategy is to stay in fourth or fifth place throughout the first half of the tour, never moving too far away from the lead in terms of time. He'll maximize his rest and conserve his energy while others spend time on podiums and at press conferences. He may even use his team to manipulate who wins on certain days, in order to build alliances and earn goodwill to be used on his own behalf in the later stages.

The next stage includes the pavé, the infamous cobblestones (presumably included for Tom Boonen, who ended up not riding the TdF due to an injury) famous for a jarring ride, punctured tires, and fallen cyclists. If riders continue to fall off their bikes, Cervello may introduce this new carbon fiber frame to maintain their competitive advantage:
July 03, 2010

Floyd, Lance, WSJ: the Bike Race Ruckus

The Hardy Boys, of course, have already dealt with shady mysteries and blackguards in bicycle racing:
"Lots of kids are planning to enter the Bike Jamboree. Bully Zack Jackson and his buddy Brett call the Hardys wimps. But is someone playing dirty to win the grand prize--a supercool twenty-speed mountain bike?

Frank and Joe are determined to be good sports, but it's no go. First Brett finds gum on his brake pad. Then somebody messes with Joe's bike seat. Who's behind the nasty tricks? Frank and Joe gear up to find out--before the big bike race ends in a big disaster!"
The annual setpiece unveils it's 2010 edition today, as the Tour De France begins with backstories of sprinters vs. climbers, biochemical strategies vs. testing, purists vs. scoundrels, teams vs organizers, and the opening day's drama: in this corner, the discounted, dismounted, and multi-storied Floyd Landis and the Wall Street Journal; in the other corner, Lance Armstrong the All American Boy and the Tour de France.

The raison d'être for the Tour De France is to sell newspapers during the month of the lowest newspaper circulation. That's why the winner's jersey is yellow - the newspaper sponsoring the TdF was printed on yellow paper, so the winner's jersey in yellow served to remind people of L'Auto, the newspaper originally paying for the spectacle.

Stupid tour trivia that serves as a distraction from the core truth: the french-speaking peleton refers to the yellow jersey as the maillot jaune. British riders refer to the person wearing the yellow jersey as Mellow Johnny. Lance, Levi, and Chris Horner participate in the Tour of the Gila in a three-man team called "The Mellow Johnnies". On the tour, Lance Armstrong registers at hotels under the name "Johnny Mellow".

Today's Wall Street Journal contains two stories that either offer to expose the truth, or play the French game and attempt to convey bicycling drama into readership, depending on your place in the sanguine-cynical spectrum.

In Blood Brothers Floyd Landis gives an exclusive tour through what he and others say is a culture of systematic doping in the sport.

In "The Case of the Missing Bikes", Floyd Landis charges that the Trek-sponsored team sold off the team's bicycles to generate cash for their doping program. Too bad that Frank Hardy is out of town, this could be an interesting investigation.

In Armstrong Addresses Latest Landis Allegations (nice headline, btw) Armstrong explains that Landis' charges are like "a carton of sour milk: once you take the first sip, you don't have to drink the rest to know it has all gone bad". (excellent rhetoric) The Wall Street Journal will get a lot of hits on their website.

Lance has moved his efforts beyond Old Media; he's moving the Brand of Lance into Web 2.0. This week he announced on Twitter that 2010 will be his last tour. Sure, he's said that before and then reversed. Floyd has said things before and reversed, too.

The barrage of controversy and selling newspapers (and eyeballs) begins anew. It will provide some excellent, superhuman, and unnatural bicycling; it will show what men and money can do on bicycles; it will fuel bicycle innovation (notably, electric shifting) and bring people into bike shops across the country; and it will, for a few days, distract from our war dead and the oil spill.

It will certainly prevent any discussion of Pittsburgh's newest trend in sharing the road: paint-balling cyclists in Highland Park.

It would be interesting if Frank Hardy appears in the off-season to audit the role of gray-market Treks that Lance rode once. It may provide a non-obvious dénouement in the way that tax evasion once did for Al Capone.
June 26, 2010

France's Jeannie Longo offers Lance some hope

From France, we have news that Jeannie Longo, 51-year old veteran cyclist, has won the national title in the individual time trial at the French national cycling championship.

From VeloNews:
Jeannie Longo won her 57th national title at the French national championships on Thursday, decisively winning the women’s time trial event for a third successive year.

The 51-year-old Longo covered the 24.7-km course in Chantonnay a full 1:19 faster than two-time national champion Edwige Pitel, 43. Former national road champion Christel Ferrier-Bruneau, 30, finished third at 1:45.

The win represents Longo’s 57th French national title since she won her first in 1979... Longo’s presence in the women’s cycling peloton, whose average age is usually half her own, has on occasion prompted the odd grumble. However the Frenchwoman known for her no-nonsense attitude has always defended her right to compete, no matter what her age.

That belief was vindicated Thursday, when, asked why her rivals could not match up, she suggested they “hadn’t done enough specific training. I’m sorry to say it, but they need to go back to the drawing board on a few things.”

“You can’t discount my 30 years of experience,” added Longo, who actually won her first national championship jersey 31 years ago.
I like the notion of the peleton grumbling at the lady's age.

As Americans, of course, we view all cycling events through the lens of: What does this mean for Lance? Perhaps this is the year for age and treachery triumphing over youth and skill.

Pictured Alberto Contador (current heir apparent) and Lance Armstrong (who was something, once); Contador wears the yellow jersey.
July 27, 2009

Tour De France Closeout : drugs and diversity


Another Tour de France concludes. I think they sold a lot of newspapers and put a lot of logos in front of the audience, which is what the Tour De France is all about.

In August and September you'll see drug scandals in the same papers that own the Tour De France, as they try to extend the circulation bump across the trailing months.

Lance took third. That's a great outcome. His mission was to avoid scandal and make the introduction of Team RadioShack in the 2010 Tour De France more credible. He's certainly done both. He's going to be the Mario Lemieux of cycling, the champ that becomes the owner, owner/player, owner.

Two-Point-Five things to mention:

Point 1. Alberto Contador is winner of the Tour De France. (they said that about Floyd Landis, too). Here's what Greg Lemond, American three-time winner of the Tour De France, wrote in Le Monde:
"Alberto Contador established a speed record: he went up the 8.5 km climb in 20:55. How to explain such a performance?" wrote LeMond. "He would have required a VO2 max [maximal oxygen consumption] of 99.5 ml / min / kg to produce the effort. To my knowledge, this is a figure that has never been achieved by any athlete in any sport.

"It is like a Mercedes sedan winning a on a Formula 1 circuit. There is something wrong. It would be interesting to know what's under the hood."

Point 2. Here's an excellent picture from a team and a sponsor that "gets it". Notice Fumy Beppu. (His folks aren't Norwegian.) Notice Fumy Beppu's wheelie. Look at his rear wheel - not even on the ground. Catch the two Americans taking pictures for Mom with the Arch de Triomphe in the background. Logos all around, including the car. Skil gets this.


Point 2.5 The Skil corporation. Family owned. Who's the heir to the Skil corporation, this company that obviously understands some things? Why, none other than Jenny Sanford, who used her money to put trophy hubby Mark Sanford in the South Carolina governor's office. Just saying.

July 19, 2009

Designing An Integrated Tour De France



At WWVB, we are loathe to criticize without offering an alternative, and it may be that our Myers-Briggs Personality Index leaves us too inclined to (re)organize things, but I would like to offer an alternative design to today's Tour de France.

The criticism I've offered of the Tour De France comes down to two words: White Guys. And to perhaps make it a more nuanced and fair criticism: the Tour de France is the premier event in European cycling, drawing participants from a Euro cycling scene that develops white guys. In that perspective, the TdF is paradoxically both the pinnacle of, and a victim of, the white-guy system that feeds it.

The very high level of competition at the TdF presents high barriers to entry to outsiders, or non-white non-guys. There's over 100 years of competitive sharpening riding in today's Tour. There's no way that a rider or team in Hong Kong can break into that circuit - but imagine the benefit to world cycling (as an industry and a sport) if a team from Hong Kong could have the advantage of experience at this level, and imagine the benefit the ASO would reap if the TdF was being watched in Hong Kong, India, and Africa by people cheering for local riders.

We can increase the participation of both non-whites, and non-guys, in professional cycling without diminishing the cachet of the ASO's Tour de France. The TdF is a European marketing event with larger aspirations, and expanding it's global reach has to be profitable for ASO.

How do we do that? I believe there's very little new under the sun (VLNUS). How have other sports dealt with increasing their span? Put another way, what was once a "white-guy" sport that has successfully grown beyond that, and how did they do it.

Golf : The Other White-Guy Sport

Golf has made the transition. To the arguments, ladies can't play those long holes, they gave us front tee's and offset greens. Does anybody believe that Tiger Woods has been bad for golf?

Profile of an Integrated Stage

Just like golf uses extra tees and greens, the Tour De France can present another event along the same course, on the same day, separated by a time interval. The images below are two stage profiles from the 2009 Tour De France, with an added red line indicated a course segment that could be used by the Femme or World event.




Let's restate our criteria, present an alternative, and then check it against our criteria. We want to:
  • increase participation from around the world
  • increase women's participation
  • enhance the TdF/ASO position

Redesigning the Tour De France ala Golf

We're going to have quasi-simultaneous three tours. Focus groups will develop the final names, but for now, let's talk about the Tour de France (yellow), the Tour de Femme (pink, sorry), and the Tour de World (UN-helmet blue).

Tour De World


The Tour de World is a men's cycling event. Regional teams compete. A rider must have lived in their region for five years at some time in their life to compete for that region. Regional teams may have corporate, government, or NGO sponsors.

Regional Teams will be eligible from: North Africa, Central Africa, Southern Africa, Central America, South America, China, Eastern Asia, Central Asia, Western Asia, Middle East, Oceana, Russia. Six riders to a team.

For team time trials, four riders ride for each team. For individual time trials, two riders ride from each team. The fastest keeps his own time. The rest of the team gets the time of the slowest of the two.

Tour De Femme


Every team chosen for the men's TdF can field a woman's team for the Tour De Femme if they choose to. Other teams may be invited, up to a maximum of 20 teams. Teams may have corporate, government, or NGO sponsors.

Six riders to a team. For team time trials, four riders ride for each team. For individual time trials, two riders ride from each team. The fastest keeps her own time. The rest of the team gets the time of the slowest of the two.

Tour De France


The Tour de France operates just as it does today, with two exceptions.
  • If a Tour de Femme or a Tour de World stages starts at a downstream point along the Tour De France route, any Tour De France rider who has not passed the secondary start by the designated time has failed to make a time cut.
  • Tour de France, Tour de Femme, and Tour de World riders may commingle along the course. The same rules for drafting and pacelines apply.

Stage Schedule for an Integrated Tour de France




StageTypeDateStartTour de FranceTour de FemmeTour de World
1Indiv. TT 4 JulyMonaco15.5 km15.5 km15.5 km
2Plain  5 JulyMonaco187 kmrest120 km
3Plain 6 JulyMarseille196.5 km100 kmrest
4Team TT 7 JulyMontpellier39 kmrest39 km
5Plain 8 JulyLe Cap d’Agde196.5 kmrest 100 km
6Plain 9 JulyGérone181.5 km100 kmrest
7 High Mtns. 10 JulyBarcelone224 kmrest100 km
8High Mtns.  11 JulyAndorre-la-Vieille 176.5 km 60 kmrest
9High Mtns. 12 JulySaint-Gaudens160.5 kmrest rest
Indiv. TT 13 JulyLimogesrestrest40 km
10Plain 14 JulyLimoges194.5 km120 kmrest
11Plain 15 JulyVatan192 km60 km120 km
12Plain 16 July Tonnerre 211.5 kmrest50 km
13Med. Mtns. 17 JulyVittel200 km 60 kmrest
14Plain 18 July Colmar199 km rest rest
15High Mtns. 19 JulyPontarlier207.5 kmrest199 km
RTeam TT 20 JulyVerbier rest30 kmrest
16High Mtns.  21 JulyMartigny159 km 80km - finisrest
17High Mtns. 22 JulyB-S-M169.5 km--90km
18Indiv. TT 23 JulyAnnecy40.5 km--30km
19Plain 24 JulyBourgoin-Jallieu178 km--60km finis
20High Mtns. 25 JulyMontélimar167 km----
21Plain 26 JulyM-F-Y > Paris164 km----

If you examine the schedule, you'll see that there are no days without racing - television and newspapers will have at least one event each day. The Femme and World schedules are less demanding that for the Tour De France.

There is enough money within the ASO and the Tour De France today to accomplish this schedule. The development of alternative start and finish locations provides additional income - the Tour De France does not ask these towns, May we start in your village? The Tour De France says, who will pay us the most if we start in your village? This brings extra cash into ASO's hands, for roughly the same operating expense.

Sometimes, these riders wear white sleeves to keep you guessing.

Anyway, that's the proposal. If you review our three stated goals - increase global participation, increase women's participation, enhance the TdF/ASO position - I think it meets those criteria. Feedback and comments are welcome.

July 18, 2009

Pro Women Cyclists : Heirs of Alfonsina Strada



In yesterday's blog we talked about the Women's Tour De France and the Women's Giro de Italia. There's a clear lack of emphasis, both in terms of spon$orship and media focus, on the women's events.

Why is it such an uphill climb for the existing women's Tour de France and Giro Italia?

Suppose three corporations that sponsor men's Tour de France teams chose to get together and ALSO sponsor women's teams for a more emphasized Women's Tour. The ASO, the business that owns the Tour de France, would resent the effort to diminish the Tour de France. The corporation's men's teams would not get invited back to next year's men's Tour de France. Such is the power of the ASO.

The corrupt influence of the ASO, born of antisemitism, conveying racism and sexism, closely controls the media coverage of Europe's biggest annual sporting event on the continent. (Soccer's World Cup is bigger, but it happens elsewhere.)

Alfonsina Strada : The Devil in a Dress, in the Giro


Only one woman is known to have raced against men in a Grand Tour event - Alfonsina Strada. From the Wikipedia entry:

Legend has Alfonsina Morini growing up a tomboy, playing with her brothers and their friends and riding her father's bicycle. When she was 10 her father paid for her own bike by exchanging chickens for it. Romantic accounts say that villagers crossed themselves as she rode past, dressed and behaving more like a boy than a girl. They referred to her as "the Devil in a dress".

She rode her first race at age 13, winning a live pig. She won nearly all the girls' races she entered and many of the boys' events. Her reputation brought an invitation to ride the Grand Prix of St Petersburg in Russia in 1909.

In 1911 she went to Moncalier and set an hour record of 37.192km. It appears she set the record for both men and women. Her distance stood for 26 years. She won 36 races against men. She raced at Bologna and Paris and twice rode the Tour of Lombardy at a time when it was open to all.

At 24 in 1915, Alfonsina Morini married Luigi Strada, a metal plater and engraver, who was also a racer. As a wedding present, Luigi gave her a new racing bike with dropped handlebars.

1924 Giro d'Italia

Mrs. Alfonsina Strada's ride in the Giro d'Italia came about through a labor disagreement between the organiser, Emilio Colombo of Gazzetta dello Sport, and the top riders of the day. (Another tour paid for by a newspaper.) The riders refused to participate. Colombo offered per diem and places to whoever wanted to ride. Gazzetta dello Sport promised to pay for their bills, their hotels and their food.

Mrs. Strada entered as "Strada, Alfonsin." The absence of a final "o" or "a" on her first name hid whether she was a man or a woman. She was accepted as number 72 and, assuming her to be a man, journalists began writing of Alfonsino. The truth emerged the day before the start and by then it was too late.

She came 74th on the first day, an hour behind the leader but nothing significant by the time standards of the era. She finished 50th of 65 between Genoa and Florence and survived as far as Naples. Then the weather turned.

A gale blew, rain poured, mud and rocks swept across the road. Strada was among many who crashed. Her handlebars snapped and she stood by the roadside until a peasant snapped a broomstick to jam in the hole. She rode on with one side of her bars of steel and the other of broomstick, and finished outside the time cutoff.


The 7th stage, from Foggia to L'Aquila, was 304km long. The southern Italian roads at this time were nearly impassable. They were unpaved, rocky and icy. The mountain pass was so terrible that the riders could not get their bikes through the mire and mess on their own. Almost all the participants were towed part way by motorcycles and cars. Alfonsina suffered terribly on this stage. She fell on a descent and had to ride many more hours on bruised, scraped and swollen knee.

The referees excluded her because she had taken too long to finish again. The organiser, Colombo, didn't want to lose the big story of his Giro. Spectators were coming to see her and her rides were producing stories for his reporters. Columbo let her ride on as an individual, continuing to pay her bills.

The next day was to Fiume, where a crowd lifted her from her bicycle and carried her in triumph when she finished in tears from pain and exhaustion 25 minutes after the time limit. The public reception motivated her to continue to Milan. Only 38 completed the race and Alfonsina Strada, although no longer formally in the running, finished more than 20 hours ahead of the last man, Telesforo Benaglia, the last man. She won 50,000 lire.

Alfonsina Strada was never allowed to ride the Giro again. She rode exhibition races throughout Italy, Spain, France, Luxembourg and before Tsar Nicholas II of Russia in Saint Petersburg. In 1937, in Paris, she defeated the French champion, Robin. In 1938 she set the female world record for the hour, covering 32.58km at Longchamp, Paris, a record beaten in 1955 by Tamara Novikova of the Soviet Union.

Luigi Strada died in 1946. In 1950 Alfonsina Strada married Carlo Messori, a retired racing cyclist, and they opened a bicycle shop on the Via Varesina in Milan. He started to write her biography but he died in 1957 before it was completed. She closed the bike shop.

She lived alone in Milan for her last years, riding to her shop every day until cycling grew too tiring. She sold some of her medals and trophies and bought a scarlet Moto Guzzi 500cc motorbike. In September 1959 she rode the 'Guzzi' to the Tre Valli Varesine professional race. When she got home, the motorbike fell off its stand. The weight was too much for her and she had a heart attack as she and the Moto Guzzi fell to the ground. She was dead by the time she reached the hospital.

The GrandDaughters / Heirs of Alfonsina Strada

We are reminded of Isaac Newton's bon mot, "If I have seen a little further it is by standing on the shoulders of Giants.". Today's women cyclists, the heirs and philosophical granddaughters of Alfonsina Strada, stand today on her trail blazing work.


Laura Van Gilder
Ina-Yoko Teutenberg
Kristin Armstrong
 
Nicole Cooke
Marianne Vos
Jeannie Longo
 
Oenone Wood
Trixi Worrack
Judith Arndt
 
Regina Schleicher
Fabiana Luperini
Giorgia Bronzini
 







Next- What would an Integrated Tour de France Look Like?
This blog's policy is to offer alternatives. In a few days, we'll offer a proposal for a modified, Integrated Tour de France.


July 17, 2009

No Women in the Tour de France : Sexism



In men's cycling we have the Grand Tour, consisting of multi-day bicycle races in Spain (the Vuelta a España) (8/29 - 9/29/09), Italy (the Giro d'Italia), and France (the Tour de France). This is the Big Three, and the Tour De France is the pre-eminent of the three.

  

For the record

Why do corporations sponsor teams for the Grand Tour? Because the media coverage of their logos and team names is a significant marketing value. That's why the winner's photos show the riders pointing to their main sponsor's logos - that's what makes the Tour De France run at the team level.

How does the Tour De France profit? By selling newspapers. The company that "owns" the Tour De France, ASO, is in fact owned by a newspaper syndicate. It's a competition for newspaper circulation.

Why do the papers compete? We discussed the anti-semitism earlier.
Why are all the riders white people? We discussed that earlier.

Why are all the riders guys? Ding, Ding, Topic Du Jour!

There are some reasons why women may not be competitive with the men riding in the Tour De France. Generally, it's a question of strength and body mass. Excellent male collegiate riders are routinely posting times much better than the world's best female riders. Racing one-on-one, the empirical evidence suggests that the women can't compete with men.

Physiologists find that puzzling, because theoretically women should do better at endurance sports than men. Some physiologists feel that the stage lengths on the Tour De France are actually too short to permit the women's physiological advantages to come to play.

In either event, though, if the object is Marketing and Selling Newspapers, why isn't there a female Tour De France? The miracle is: there is one, there has been one, and you just don't hear about it.

The Women's Tour De France : Grande Boucle Féminine Internationale

There is a women's Tour De France, run every year, called the Grande Boucle Féminine Internationale. When will it be this year? Is it just after the men's event?

But of course, that would be simple - the courses would be set out, the media would be ready, great advertising value. Actually, the 2009 Grande Boucle, the women's Tour De France, will be held - wait for it, wait for it, in June 2009.

The 2009 Grande Boucle was won by Emma Pooley of the United Kingdom; second place was Cristiane Soeder of Austria; third place was Marianne Vos of the Netherlands.

The image to the right is Emma Pooley's victory portrait. Boy, those French can do wonders with a hat!



The Women's Giro D'Italia : The Giro d'Italia Femminile

The Giro d'Italia Femminile is one of the Grand Tours of women's cycle racing. It is currently called the "Giro Donne". The 2009 edition of the Giro Donne took place from July 3 to July 12, 2009.

Here's American cyclists and team mates Lisa Rachetto and Liz Hatch at the Giro Donne, racing for Team SystemData and McDonalds, after completing a stage race:


For all that the men's Tours are about marketing and newspapers, they're completely ignoring the women. Check out Liz Hatch's Twitter and Facebook. She does Web 2.0 better than Lance Armstrong. Does anybody believe that the pro rider on the left is going to sell more papers and get more "free" media coverage for the Sponsor than the pro rider on the right?

 

It's the Real Thing

Lest you think she's just a designated spandex model, here's a photo of Liz Hatch sporting some road rash (and her bike with a broken fork) after a January 2009 crash in a California road race.

 

Why aren't the two women's Grand Tour events supported by Sponsors and Media?


Why aren't the Giro d'Italia Femminile (the Giro Donne) and the Grande Boucle Féminine Internationale (the female Tour de France) supported with Money and Media? If it's all about marketing, why aren't they marketing to women? Most research shows that women influence buying more than men. Why the dissonance between the stated business purpose of the sponsors and their apparent behavior?

It comes down to the ASO, the organization that owns the Tour De France. Let's say that three of the companies that sponsor Tour De France teams chose to sponsor full women's teams for the Grand Boucle, and supported a two-week schedule for the Grand Boucle, in addition to their Tour de France men's teams. They've just decided that marketing focused on both genders makes sense.

The ASO would object to those teams attempt to diminish the value of the ASO's property (the TdF), and their men's teams would not be invited back to the next Tour de France as punishment. Those sponsors would be locking themselves out of the biggest on-Continent marketing opportunity of the year. (Soccer's World Cup is bigger, but it moves around.)

The ASO is corrupt. Professional bicycling is corrupt. Women's cycling suffers for it.

Who was Alfonsina Strada?


There has been, in fact, one woman cyclist who participated in a Grand Tour event, racing against men. More on that tomorrow.

The Tour de France : Sexist. Racist. Anti-Semitic. Yellow journalism.