
Is recent M&A news a light at the end of the tunnel? Are there any natural parallels that might suggest otherwise? Click here for the article.

In an earlier post I identified a few key drivers that lead to the Econalypse of 2009-2011 aka Depression 2.0: Maria distributed a list of companies about to close but still selling gift cards; I distributed that list very widely to make sure that I wasn't given any bum cards; and I took the few dollars remaining in my 401K out of the stock market.This is why colleges split economics into micro and macro. Unless your name is Madoff, your individual impact on the economy is negligible. You can't spend us out of Depression 2.0 all by your lonesome. Buy the Jet Ski; don't buy the Jet Ski. Whatever.
It's only when everyone decides to put off buying a Jet Ski—a reduction in aggregate demand—that things get dicey. When we all stop spending, the economy collapses, and theoretically, without a massive Keynesian infusion of government dollars, it's just you and the zombies.
It's sort of the opposite of moral hazard, where risky behavior bears reduced personal consequences; in Koerner's explanation of good micro / bad macro, judicious individual economic behaviors produce undesirable economic consequences.
A buddy of Maria's faxed her a list of stores still selling gift cards, even though they'd probably be closing soon. Some of the names surprised me. I made copies and passed them around; I didn't want anybody giving me no-good giftcards. Good thing I distributed that list widely.
I've read about scenario planning and the way they use it at Royal Dutch/Shell. One of their techniques is to consider these questions: What's a current market assumption about something that's either plentiful/cheap or scarce/expensive? What would happen if the assumption turned out to be false?
Vapor starts out as a concept, a logo, a web site and a server. They build a Web 2.0 application as a startup, then they get some venture capital (VC) money and begin to ramp up. Users come in because it's free and start contributing to the network. The connections among the users become valuable to them, and Vapor starts to fill a perceived need the audience never knew they had.
Soon, all the people in your (college class, family, soccer league) are on Vapor. Vapor gets its third round of VC funding. They're selling ads on their website, and Tshirts. There's no physical product, the value is in the accumulated network and the presence of so many people.
So what does Vapor 2.1 do? Hire an old-school CEO, update the logo, re-organize, fire people, and cut expenses. They calculate their burn rate vs. cash available, and hope that the world changes before the cash is gone. About halfway to the zero-cash date, they start shutting down free services in an attempt to delay the inevitable, in hopes of a savior.
The problem is that businesses are moving to Cloud Computing, where your servers aren't in your building or your data center - they're out there (somewhere), being run by an outsourcing vendor. These are rigorous systems with robust capabilities, but they're run as a commodity, on razor-thin margins, in a must-profit world. There have been some problems with the cloud. If some of these enterprise cloud storage outfits go poof, any business that relied upon them will probably follow suit.