Apple Bites Pie

I've heard that PC manufacturers are struggling - the economy is rough, nobody's going to buy a PC with Vista with Windows7 coming out in October for Christmas someday, Netbooks with XP are driving margins way down - but I had no idea how far it had gone.

Ars Technica reports that Apple has taken 91% of revenue sales of computers over $1000 in June.


From the article:

Based on NPD's data, the average sale price (ASP) of a Windows laptop was $520—$569 if netbooks are excluded. The ASP of a Mac laptop is $1,400. Similar trends hold for desktops as well—the ASP of a Windows-based desktop PC in June was $489, while the ASP for a Mac was $1,398.

Though Apple only holds about 8 to 9 percent of the US market share by units, its strategy of focusing on quality over quantity is paying off.