What's the rest of the world doing? On April 29, 2009, the World Health Organization raised their alertness level from 4 to 5 (on a scale of 6) worldwide in response to sustained human-to-human transfer of the virus. Level 5 means pandemic imminent.
What's the US posture?
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The paper of record explains that in some parts of the world (generally, the parts of the world our teenagers are deployed to) there are negative connotations to the cloven-hooved beasts. The WHO will want to review their chart (right) showing how both avian and swine flues jump to humans.
Egypt, meanwhile, slaughtered 300,000 pigs just to be on the safe side. That's what pigs are for, anyway — slaughtering.
Inevitably, in the United States the government is mostly worried about the pork industry.
I came to realize that this nominalism, this naming fetish, is an opportunity. Unfortunately, at my best I am second-level-clever. I can understand the things that first-level-clever people do, it's just that they don't occur to me until a while after they've occurred to the first-levels.
H1N1 is a cool name. If it was a car - well, the H1N1 would be a Hybrid (not a Hummer, that was Bush 43, we've moved on), and it would look somewhat like an airplane, because airplanes have N-numbers painted on them. We could sell a lot of H1N1's. I think we'd call them the H1N1 Crossover. It would be an international car that didn't care about borders, and the model would evolve (mutate is so harsh) in unexpected ways during the year. The marketing campaign would be a series of ads showing the H1N1 Crossover in unexpected places. Tagline: "Unexpected".
Next I thought, hey — is the domain name H1N1.com available? Might be a profitable URL to own. I went to Network Solutions and checked for domain names with the prefixes 'H1N1' and "swineflu" and they're all taken. True, H1N1.bz is available, but I don't think it'll be a player in this space. The first-levels got there first.
Another opportunity missed. My own fault.
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